The DMK1 certificate is ideal for entry level Digital Marketing Specialists & Assistants. Certificate holders may qualify for entry level positions in the following areas: Advertising, Search Engine Optimization Specialist, Email Marketing Specialist, Digital Advertiser, Content Strategist, Data Analysist, or UX (user experience) Designer. These jobs may develop materials to help an organization promote its products, services or brand, improve content on a website to gain traffic, maintain social media pages, produce content for an organization’s online website, collect and investigate data for an organization, and review and adapt digital platforms, such as mobile apps and computer software.