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Aug 06, 2026
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2026-2027 Academic Catalog
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MKTG 2200 - Digital Marketing
Credits: 3 Lecture: 3 Lab: 0
An overview of marketing in a digital world including using digital marketing strategically, understanding consumer behavior, and digital customer relationship management within this context. Introduces marketing opportunities through Internet technology and other technical aspects of eCommerce. Students will explore strategic digital marketing planning, search engine marketing, Web site marketing, email marketing, segmentation, social media marketing, and mobile marketing. Legal, ethical, privacy, security and brand reputation business concerns related to digital marketing are addressed. Students will also have an opportunity to consider emerging capabilities and trends in digital marketing.
Prerequisite/Corequisite: MKTG 1000
Course Classification: T
Fees: A fee applies to this course
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