MKTG 1000 - Marketing

Credits: 3 Lecture: 3 Lab: 0

A critical study of the field of marketing institutions and functions with an emphasis on problems and practices in marketing. Presents the development and present status of the marketing system in the United States. Areas covered are consumer and industrial markets, retailing and wholesaling structure, and marketing functions and policies.

Prerequisite: None

ODHE Transfer: TAGOBU006

Course Classification: T

Fees: A fee applies to this course

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MKTG 1000 - Marketing