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2026-2027 Academic Catalog
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MKTG 2020 - Advertising

Credits: 3 Lecture: 3 Lab: 0

A study of the principles of advertising and promotion, stressing history and the development of advertising and advertising techniques, including illustration, copy, slogans, and layout, as well as various advertising media, and direct mail marketing.

Corequisite: MKTG 1000  or permission of instructor

ODHE Transfer: TAGOCM012

Course Classification: T

Fees: A fee applies to this course


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